Andrew Wagner

Hello. Allow me to introduce myself: I was born in Connecticut but grew up in Northern California. I graduated from Connecticut College a long time ago with a degree in environmental psychology. After graduation I found myself in San Francisco where I started my editorial career, helping found Dodge City Journal, LIMN, and Dwell.

In 2006 I decamped for New York City to help reinvent the august publication, American Craft. After almost three years of arguing about Craft and Art and Design I joined the DIY bible, ReadyMade, as the editor-in-chief.

As publishing went through its upheavals in 2011, I got obsessed with the wild idea of "serving your customer rather than selling them." I was able to put this to the test working with the agency, AREA 17, on their just launched product, Krrb.

Things went pretty well and the home decor site, Apartment Therapy, bought Krrb. It is still going strong as the Apartment Therapy Bazaar. I also worked with AREA 17 extensively on the client side as a creative director, editorial director, and new business lead. 

In 2015 I started working with Kettle as the content director, cementing their relationship with the App Store. Kettle has been working with Apple and the App Store for a while now and some big things have been happening. 

Since September of 2017, after helping launch the completely redesigned and reimagined iOS 11 version of the App Store, I've been working as the creative director on the launch of a new financial services firm, launched an Apple App Store top 200 business podcast, and written a book about the architect, Norman Jaffe. 

Aside from all that I've also written for many publications including the “What You Make of It” column for the New York Times in which I dug through the refuse of New York City with the goal of turning trash into treasure.

I've also penned the forwards for the Princeton Architectural Press book “Handmade Nation” and Chronicle’s “It’s Lonely in the Modern World” as well as contributing chapters to Phaidon’s Vitamin Green series. Oh yeah, and I was also on the strangely appealing show, "Flea Market Flip", where I built an indoor stoop and won. 

When I'm not working on this, that, or the other thing you can probably find me hanging out with my son, Captain Clement or playing second base for the semi-professional baseball team, the Downtown Bulls.